Ideation

Feedback

During my feedback session i was told that I’ve not identify what make the bohdran unique. and why people should choose it over other instrument such as the guitar , piano, tin whistle and etc..

For our next session i need to contact my client and find out why people would pick the bodhran over other instruments. and they way im going to do this is by digging deeper into the bodhran history and it’s origin. Not only this help me to identify the uniqueness of the bodhran but also a name for my client business so that it may stand out from her competitors.

Creating a Unique Business Name

http://www.thedesigntrust.co.uk/name-creative-business/

Business name are important as the brand identity because people needs to understand what your business do and remember it and that’s why i wanted to create a name for my client a much short name than Aimee Farrell Courtney because this name is extremely hard to remember and people wouldn’t know what she does just by reading her name.

So i want to create something short and memorable to her audience. and since her name is already established it will be difficult to convice people that it’s the same business with just new name and by using the Aimee Farrell Courtney underneath the new business name would be the Idea.

Clever Unique Negative Space Design

http://www.boredpanda.com/negative-space-logos/

logo_negative_space_14

First of all i need to redesign the logo before starting anything else.
and from my research i found out that using negative space design does really make your brand feel unique and smart and specially for a educator i feel that it’s important to have a smart logo to give the users a sense of how thoughtful the business is.

Not only that but it also make Aimee stand out from her competitors, who have nothing like this and since creating a negative space logo is not easy and i would like to takes this opportunities to learn about it and challenge myself in creating one..