After accomplishing the logos that I feel will work, I then decided to put them on a stronger background to test wither if they can work or not, and the reason for this is because all logo need to be flexible and need to go on any background wither if it’s metal, wood, silk or even glass. having a logo that will go on any background is a successful logo which is what I wanted to have for Aimee.
As you can see I’ve break down the shape and altered it in a way to make it seem more simpler and I ended up deciding to create the shape to be an “a” while still retaining the image of her playing the bohdran. and i have also reposition the shock wave to be on the other side of the beater so that people don’t mistaking that she’s singing.
Based on the users feedback I have decided to lower the bodhran to be below her chin where it create the shape of her playing bohdran, instead of confuse people of thinking that she’s singing. I think it could work but the shape look a little funny to me. and it doesn’t seem to be very unique in term of design and the usage of space.
I have chose this logo and present it to the user with a question ( What do this icon/logo look like?).
I have choosen a wide audience from middle age to teenager and most of their feedback are:
That the logo look like a beautiful woman playing some kind of instrument, some say it’s a microphone and some say she’s hitting on something and sending a sound wave ( I think because these users never seen a bodhran before) but the audience that know about the bodhran was able to spot that she’s playing the Irish drum.
Other feedback is that they says that the person in the logo look like an Asian woman due to the black hair but it’s a very little percentage.
Most of them were confuse about the crescent shape on the logo (the bodhran ) and I truly understand that it confuse to wither if that is a moon or a drum.
After asking for their feedback I then show them the instrument and they were surprising see it straight away and make more sense to them.
And some suggest that lower the bodhran to be below her face where it closer to her neck. these ideas can be easily archive but then the logo will lose it uniqueness.
I will altered the shape and change few features around to see what it’s look like.
After getting the face’s right I’ve decided on adding in the hair and a body so that the logo may seem more feminine, you can see the result on the above picture.
I have also reposition the beater below her chin so that she may seem like playing the drum instead of a flute.
I believe the user can still recognise the logo even if it at a long distant because of how distinct the shape is.
During the feedback session i was told that the shape itself does not look like a girl and the eyes is too eastern looking, and that she doesn’t seem like she’s playing the bohdran but more of a flute.
So i have decide to work on the details of the shape and bring out those feature. I’ve reworked the vector face to be more curvy and more feminine and also i add a bone at the end of the beater with a shock wave at the end of it to indicate that she’s hitting the drum.
also the eye have also change to be more feminine and less western looking.
LE VAN THAI - final year project Phase 2 